I build communication systems that turn ideas into meaningful impact.

My career has moved across corporate communication, digital strategy, product development, university teaching, and mission-driven media. That range isn't accidental: I've always been drawn to the place where an idea has to become a working system — an editorial process, a platform, a course, a team that knows what it's doing and why.

I spent years in Brazil leading digital strategy for a broadcast network and building an online learning platform inside a university, then continued that work in the United States. Along the way I taught communication at university level, which changed how I think about clarity, evidence, and the responsibility that comes with an audience.

What holds it together is a conviction that communication is a service. Done well, it helps people understand something true, helps institutions act with integrity, and gives communities a way to recognize themselves. That's the standard I try to work to, whether the deliverable is a strategy document, a product roadmap, a lecture, or a single post.